We’re excited to announce a powerful new addition to our advertising ecosystem -Uber Ads, now available through Suss Ads.
With Uber’s 26M+ active riders across Africa and beyond, your brand can now reach audiences in real time, in motion, and in moments that matter most— whether they’re heading to a concert, a stadium, a shopping mall, or home from work.
Why Uber Ads?
- 100% Share of Voice: Your ad is the only one on screen— full visibility, no clutter.
- 6.6× Higher Attention: Uber users deliver more attentive seconds than social, online video, or mobile display channels (Lumen Research, 2024).
- Brand Safe & High-Impact: No user-generated content— a controlled, premium environment.
- First-Party Data Targeting: Reach verified, consented Uber riders and Uber Eats users based on real behaviour and destinations.
- Dynamic Targeting: Engage audiences by location, trip time, weather, or live events e.g., “Game Day,” “Rainy Commutes,” or “Dinner Rush.”
Ad Formats That Move People:
• Journey Ads: Reach riders en route, on-trip, or at dispatch with 90+ seconds of attention time and CTRs up to 3%.
• Post-Checkout Ads: Connect with Uber Eats users during their 30-minute waiting window with CTRs up to 2.5%.
Perfect for:
1. Betting & Sports Brands— target fans on their way to stadiums or match venues.
2. Health & Lifestyle— engage users heading to gyms, spas, or wellness centres.
3. Retail & FMCG— reach hungry shoppers during their ordering moments.
4. Tech & E-Commerce— leverage Uber’s high-value, on-the-move consumers.