Case Study - Ecitizen app install

Gava Mkononi E-citizen

Client
Government of Kenya
Year
Service
Advertisment
Case Study

Overview

On the run up to the official launch of the application by H.E William Ruto, the President of the Republic of Kenya, the Immigration and E-Citizen Services division of the Ministry of Interior entrusted us with the driving 30,000+ installations of the Gava Mkononi app.

An extension of the E-Citizen web-based platform, Gava Mkononi is a mobile application that allows Kenyan citizens to access 7,000+ government services and complete transactions on the same platform.

Results

  • Advertisment
App Installs
108k+
Link Clicks
900K+
Cost Per Click
$0.006
Click through rate
0.65%
Cost Per Thousand
$0.05

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