Case Study - Ecitizen app install
Gava Mkononi E-citizen
- Client
- Government of Kenya
- Year
- Service
- Advertisment
Overview
On the run up to the official launch of the application by H.E William Ruto, the President of the Republic of Kenya, the Immigration and E-Citizen Services division of the Ministry of Interior entrusted us with the driving 30,000+ installations of the Gava Mkononi app.
An extension of the E-Citizen web-based platform, Gava Mkononi is a mobile application that allows Kenyan citizens to access 7,000+ government services and complete transactions on the same platform.
Results
- Advertisment
- App Installs
- 108k+
- Link Clicks
- 900K+
- Cost Per Click
- $0.006
- Click through rate
- 0.65%
- Cost Per Thousand
- $0.05