Case Study - KRA Lipa tax awareness
In March 2023, Oxygene Marketing Communications Ltd launched the "Lipa Tax, Ni Rahisi Kama 123" campaign aimed at raising awareness about the simplicity of tax payment.
- Client
- Oxygene Marketing Communications Ltd
- Year
- Service
- Advertisment
Overview
The "Lipa Tax, Ni Rahisi Kama 123" campaign successfully achieved its goal of creating awareness about the ease of tax payment. The strategic use of various digital channels resulted in impressive metrics, demonstrating both reach and engagement. The low CPC and CPM indicate cost-effectiveness, making this campaign an impactful and efficient initiative by Oxygene Marketing Communications Ltd to encourage tax compliance among Kenyans.
Results
- Impressions
- 2.2M+
- Link Clicks
- 40k+
- Cost Per Click
- $0.02
- Click through rate
- 1.82%
- Cost Per Thousand
- $0.42