Case Study - KRA Lipa tax awareness

In March 2023, Oxygene Marketing Communications Ltd launched the "Lipa Tax, Ni Rahisi Kama 123" campaign aimed at raising awareness about the simplicity of tax payment.

Client
Oxygene Marketing Communications Ltd
Year
Service
Advertisment
Case Study

Overview

The "Lipa Tax, Ni Rahisi Kama 123" campaign successfully achieved its goal of creating awareness about the ease of tax payment. The strategic use of various digital channels resulted in impressive metrics, demonstrating both reach and engagement. The low CPC and CPM indicate cost-effectiveness, making this campaign an impactful and efficient initiative by Oxygene Marketing Communications Ltd to encourage tax compliance among Kenyans.

Results

Impressions
2.2M+
Link Clicks
40k+
Cost Per Click
$0.02
Click through rate
1.82%
Cost Per Thousand
$0.42

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