Case Study - Personal care brand awareness

Nivea is a German personal care brand that specializes in skin and body care.

Client
Nivea
Year
Service
Advertisment
Case Study

Overview

Nivea was looking to grow brand awareness across YouTube, by driving viewers to their website.​

The campaign was activated on YouTube when contextually relevant moments appeared such as Nivea’s own logo, competitor’s logo, or related objects, brands, faces, and interests.​

The KPI was to achieve high completed views & a high CTR.​

Results

  • Advertisment
Impressions
152M+
Link Clicks
900K+
Cost Per Click
$0.006
Click through rate
0.65%
Cost Per Thousand
$0.05

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