Case Study - Tingatinga Bio yorgurt awareness

Bio Foods Ltd aimed to revitalize the Tinga Tinga product line by leveraging its legacy association with the popular childrens show, Tinga Tinga

Client
Bio Foods ltd
Year
Service
Programmatic
Case Study

Overview

The Tinga Tinga Tales campaign aimed not only to increase awareness but also to create a lasting emotional connection, drive sales, and secure a significant share of the market for Tinga Tinga Bio Yoghurt in Kenya. Through a multi-faceted approach across various media channels, the campaign is poised to capture the hearts of both children and their parents, ensuring long-term success for Bio Foods Ltd.

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