Four years ago, in a tiny room with flickering Wi-Fi and limitless ambition, the idea of Suss Ads was born. It wasn’t the result of a huge investment or a corporate merger. It was built on a simple, relentless belief that African brands deserved advertising that wasn’t just loud but clever, strategic, and unforgettable.

The Dream That Wouldn’t Die

Back then, the digital advertising scene in Kenya was cluttered. Everyone was boosting posts, buying followers, and chasing likes. But few agencies were truly helping businesses convert attention into action.

Dennis Macharia, founder of Suss Ads, noticed this. He saw local SMEs struggling to translate their online presence into sales and visibility in a fast-evolving digital economy. And like all great ideas, Suss Ads was created out of a need – a need for strategy over noise, clarity over clutter, and a firm belief that African businesses deserved more from their marketing partners.

The plan was simple: help businesses get smarter, not just louder.

From SMS Blasts to TikTok Trends

As digital trends shifted, so did we.

We moved beyond social media campaigns into bulk SMS marketing with the launch of Suss SMS, giving brands a direct, affordable, and effective way to reach thousands. Then came Google Ads, programmatic advertising, and influencer marketing partnerships.

This year, we officially launched TikTok Ads management, tapping into Kenya’s fastest-growing social platform. From helping brands go viral to driving foot traffic to physical events, Suss Ads became known for being early, bold, and data-driven.

What Sets Us Apart?

It’s not just what we use. It’s who we are.

We’re creatives, analysts, and digital dreamers who mix science with soul. We test before we scale. We speak your audience’s language. We treat your brand like it’s our own.

Our golden rule? If it’s not making you money or memories, it’s not worth running.

Today: A Powerhouse in the Making

Fast forward to now, we’ve worked with over 350 businesses across Kenya, Uganda, Rwanda, Tanzania, Dubai and South Africa.

From start-ups with an idea to blue-chip companies launching national campaigns, we’ve grown because our clients trust us to care about their brands as much as they do.

Our expanded suite includes:

• Digital Media Buying
• SMS Campaigns & API Integrations
• Creative Content Production
• Google Search & Display Ads
• Social Media Management
• PDOOH
• TikTok & WhatsApp Ads
• Telegram Ads

Tomorrow: Even Bigger

Suss Ads 4th anniversary isn’t just a milestone. It’s a launchpad.

We’re eyeing new platforms, bigger markets, and bolder strategies to keep African brands ahead of the curve, not behind it.

To everyone who's walked this journey with us, thank you. Whether you believed in us, built with us, or challenged us, you’re part of this story.

And it’s only just getting started.

Suss Ads. Built in Africa. Built for impact.