Our process - How we work

In today's competitive business landscape, Suss Ads has adopted a systematic and meticulous approach to help clients achieve measurable results, as demonstrated in the steps below



The first and fundamental step that Suss Ads takes to achieve measurable results is understanding the clients objectives.This step sets the foundation of our strategies and involves in-depth discussions, comprehensive research, and thorough analysis of the clients needs.

At this stage, the agency collaborates with the client to set specific, measurable, achievable, relevant, and time-bound SMART goals.These goals serve as the benchmark against which success will be measured.



Once the clients objectives are established, we then proceed to work on tailored strategies. Our strategies highlight the value proposition, audience attributes, market trends, PESTEL & SWOT analysis, specific actions, tactics, channels and tools that will be utilized to meet the clients goals.

Fundamentally, our strategies are guided by the 5Ws and 2Hs approach

  • What (Measurable Objectives). Our projects always have 100% test coverage, which would be impressive if our tests weren’t as porous as a sieve.
  • Who (Target Audience). We define our target audience; their demographics, personas, preferences, and pain points to tailor our marketing strategy.
  • When (Campaign Duration). We establish the timeline for our marketing strategy and deadlines for key milestones and marketing initiatives to stay on track.

Included in this phase

  • Budget
  • Rationale/Justification
  • Tactics/Execution
  • Channels/Connection Point

Suss Digital excel in digital strategy and with the help of their programmatic technology, they have set a benchmark in campaign efficiency for our campaigns.

Betika Kenya, Head Of Digital


With a well-defined strategy in place, the agency proceeds with the execution of the plan. This phase can involve various activities, from creating and running advertising campaigns, optimizing website content, developing social media content, or any other actions aligned with the client's unique strategy.



Suss Ads continuously monitors, optimizes and analyses campaigns using a suite of analytical tools keeping a close eye on key performance indicators (KPIs) such as website traffic, engagement metrics, conversion rates, and more. This data provides crucial insights into making prompt recommendations on what's working and what needs adjustment.



At Suss Ads, we believe in consistent communication. We keep our clients informed about progress and allow for input and feedback, through regular reporting. Clear and concise, we ensure that our reports demonstrate the return on investment (ROI) for the client and how the agency's efforts directly contribute to the client's measurable goals.

In July 2023, our esteemed customer SportPesa reached out to us with a clear objective: to revolutionize the consumer experience within the betting and gaming industry. This marked the commencement of an innovative journey, with a primary focus on enhancing customer journeys and elevating customer engagement.

Our values - Balancing reliability and innovation

We strive to stay at the forefront of emerging trends and technologies, while completely ignoring them and forking that old Rails project we feel comfortable using. We stand by our core values to justify that decision.

  • AdTech Solutions. Leverage the power of data-driven advertising with our cutting-edge AdTech solutions. We provide comprehensive tools to optimize your ad campaigns, target the right audience, and maximize your return on investment. Suss ensures that your brand stands out in the competitive digital landscape.
  • MarTech Innovations. Transform your marketing strategies with our MarTech innovations. We offer a suite of tools and platforms to streamline your marketing efforts, from customer acquisition to retention. Our solutions enable you to create personalized, targeted campaigns that resonate with your audience and drive meaningful engagement.
  • DevTech Excellence. Unlock the true potential of your digital infrastructure with Suss's DevTech excellence. Our team of skilled developers and technologists are dedicated to crafting custom solutions tailored to your unique business needs. From web and app development to API integrations, we ensure your digital ecosystem is robust, scalable, and future-ready.