The world of advertising is evolving fast, and programmatic digital out-of-home (pDOOH) is at the centre of this transformation. It merges the massive reach of traditional billboards with the precision, targeting, and measurability of digital marketing.
For media owners across Africa, the UAE, and expanding regions in Europe, this shift presents an unmatched opportunity to monetise screen inventory smarter, faster, and at scale.
Why pDOOH (Programmatic Digital Out-of-Home) Matters
The global pDOOH market is projected to reach $6.3 billion by 2026, growing at over 20% annually (Source: MarketsandMarkets – Programmatic DOOH Market Forecast).
DOOH campaigns see up to 2.5x higher engagement rates than traditional static billboards (Source: Nielsen – Digital Out-of-Home Effectiveness Study).
In urban African markets like Nairobi and Lagos, digital billboard usage has grown by 38% in just the last two years (Source: GeoPoll – OOH Trends in Sub-Saharan Africa (2023).
Media owners using programmatic platforms report up to 45% better fill rates and 30–60% increases in eCPM (effective cost per thousand impressions) within the first six months of integration.
Plug In. Cash In.
Integrating with Suss Adsis easy and frictionless. Whether you use CMS, SSP, or a custom player setup, we provide API, tag-based, or SSP integrations,all supported by our dedicated tech team.
Once live, your screens can serve ads from over 100+ active advertisers across Africa, the diaspora, and global markets.
More Than a Platform – A Revenue Engine
We actively package and promote your inventory to:
- FMCG giants
- Telecom and finance brands
- Betting and entertainment companies
- Government and NGO campaigns
All optimized for your screen formats to ensure better fill rates, higher eCPMs, and fewer idle hours.
Real-Time Reporting & Monthly Revenue Payouts
Say goodbye to guesswork. Our partner dashboard gives you full visibility into:
- Impressions
- Campaign performance
- Revenue by screen and location
- Audience behavior data
At month’s end, you receive detailed reports and payout summaries to track your growth and unlock new opportunities.
Global Reach with Local Power
Suss Ads is built by Africans, for Africa and scaling globally. We understand:
- Regional buying behavior
- Language nuances
- Cultural context and seasonal relevance
This means ads that resonate, brands that return, and partners who profit.
Ready to Monetize Smarter?
Whether you operate digital billboards, transit screens, mall displays, or indoor signage,Suss Ads is your gateway to next-gen programmatic monetization.
Onboard your screens today and start earning from Africa’s most active programmatic ad network.
🔗 Let’s connect and explore how your network can join the growing ecosystem transforming DOOH across Africa and the world.
Email: info@suss.ae
Website: www.suss.ae