Africa is not just rising; it’s resonating. As the continent experiences exponential digital growth, a powerful trend is reshaping how brands reach consumers: audio advertising.
We are excited to be at the forefront of this shift. We’ve expanded our capabilities to include radio, programmatic audio ads, and podcast sponsorships because we believe sound is one of the most authentic and impactful ways to connect with African audiences.
Why Audio Advertising?
The numbers speak for themselves:
- Africa is the fastest-growing digital market in the world.
- 64% of podcast listeners give their full attention—a level of engagement rarely seen in other media.
- 95% of regular listeners act after hearing a podcast ad.
- Podcast advertising made up 34.2% of all digital audio ads in 2023.
- Africa’s creator economy is valued at $3.08 billion, projected to hit $17.84 billion by 2030.
The takeaway? Audio isn’t just background noise; it’s a highly engaging, high-trust environment. And it’s a goldmine for forward-thinking brands.
Suss Ads x Audio: Our New Capabilities
Here’s how we’re helping brands tap into Africa’s evolving audio scene:
We integrate modern targeting and reporting tools into traditional radio, making it smarter and more effective for regional reach.
Programmatic Audio Ads
Real-time, data-driven audio campaigns that reach the right audience at the right time – across music streaming services, podcasts, and digital radio.
Podcast Advertising
We partner with platforms like Afripods to connect brands with Africa’s podcasting community through:
- Host-read ads
- Sponsorship slots
- Dynamic Ad Insertion (pre-roll, mid-roll, post-roll)
With 2,500+ podcasts and content from over 50 countries, Afripods offers brands an exciting gateway to millions of listeners.
Why Brands Should Listen Up
Unlike visual ads that fight for split-second attention, audio meets people where they are – whether they’re commuting, working out, or unwinding. The intimacy of voice builds trust. The power of storytelling drives action. For brands, it’s a chance to be present in everyday moments.
Let's Amplify Your Brand
Ready to make your brand heard across Africa? Suss Ads is here to help you seize the moment.