In a world that’s moving faster and becoming increasingly digital, traditional billboards just don’t cut it anymore. That’s where Programmatic Digital Out-of-Home (pDOOH) advertising comes in—a smart, data-driven evolution of outdoor marketing. At Suss Ads, we’re bringing this innovation to the forefront, helping businesses of all sizes tap into smarter, more flexible, and more impactful ad experiences.
What is pDOOH?
pDOOH stands for Programmatic Digital Out-of-Home. It’s a method of buying and delivering digital billboard ads using automated technology and real-time data. Unlike static billboards or traditional outdoor placements, pDOOH lets you serve ads dynamically, adjusting content based on:
- Time of day
- Location
- Weather
- Audience demographics
- Real-time events
This means your ad doesn’t just exist—it responds, adapts, and performs.
Why Should You Care?
The Kenyan market—and Africa at large—is rapidly embracing digital innovation. Whether you’re a small business or a corporate brand, you want your message seen by the right people, in the right place, at the right time. With pDOOH, you gain:
- Smarter targeting: Show ads when foot traffic is high or when your ideal audience is nearby.
- Dynamic creatives: Swap messages or creatives in real-time without needing manual intervention.
- Data-driven decisions: Track performance, optimize campaigns, and retarget across multiple platforms.
- Scalability: Launch hyper-local campaigns or scale nationally with a few clicks.
pDOOH at Work: A Quick Scenario
Imagine you're a food delivery brand. At lunchtime in Nairobi CBD, your ad appears on digital screens near office buildings, displaying sizzling hot meals. But when it rains in the evening in Westlands, your ad switches to promote hot soups and quick home deliveries. All automatically. That’s pDOOH magic.
How Suss Ads Brings It All Together
At Suss Ads, our platform is already integrated with powerful data sources and digital screen partners to bring pDOOH to your fingertips. Whether you want to run a standalone campaign or combine pDOOH with your online efforts (like social media and search), we provide:
- Seamless integration
- Real-time performance tracking
- Campaign planning support
- Creative asset management
Plus, we understand the local market—and tailor your campaigns to Kenyan audiences and urban behaviors.
The Future is Now
pDOOH is not just a trend. It’s the future of outdoor advertising—and it’s here. With the rise of smart cities and better infrastructure, now is the perfect time to get ahead.
If you’re ready to revolutionize your advertising game, Suss Ads is ready to deliver.
Are You a Media Owner? Let’s Partner
Own digital billboards or display screens? Now’s your chance to turn them into smart, revenue-generating assets.
Partner with Suss Ads and become part of Africa's growing programmatic advertising network. Our platform connects you with advertisers looking to book and manage campaigns digitally—on your screens.
Why Partner with Suss Ads?
- Increased revenue through automated, rotating campaigns.
- Live reporting to track ad impressions and earnings.
- Full control over availability, pricing, and approval
- A simplified digital platform to manage all your screens
Whether you have a single screen or a full network, Suss Ads makes it easy to manage, monetize, and grow your reach through our programmatic platform.
It’s smart. It’s seamless. It’s built for you.
Register today: https://platform.sussdigital.com/register
Let’s Make It Smart. Let’s Make It Suss.
Contact us to get started with your first pDOOH campaign today!