ABSA Top of Mind Brand Awareness Campaign

Overview

“ABSA's digital marketing strategy focused on creating maximum brand impact through targeted, personalized messaging. The campaign aimed to attract new customers and strengthen loyalty among existing clients by delivering timely, relevant content. ”

Ad Formats Used

• Pop Ads
• Push Notifications
• Display Ads

Channels Used

Our approach involved creating personalized push notifications based on user behavior, ensuring timely and relevant updates. Display ads were carefully designed to boost brand visibility across multiple platforms, while pop ads were strategically placed on financial websites to capture user attention.

Campaign Performance

• Over 740 million impressions generated
• More than 478,000 link clicks
• Maintained a consistent click-through rate
• Effectively reached target audience of working professionals

Results

The campaign strategically targeted working-class men and women aged 25 and above, using sophisticated digital marketing techniques to enhance brand recognition and customer interaction.

The campaign successfully balanced creative messaging with strategic ad placement, resulting in increased brand awareness and customer engagement for ABSA.