BetVita Uganda Push Notification Campaign

Overview

BetVita Uganda aimed to maximize user engagement and brand reach within Uganda’s digital betting audience through a 30-day push notification campaign. By leveraging both Telegram and standard push notifications on the Suss Ads platform, the campaign tested emerging messaging platforms against conventional formats to optimize for click-through rates (CTR) and cost-per-click (CPC).

Targeting Precision

Key Insights: Telegram’s 11.42% CTR, over 9x the industry average, demonstrated its effectiveness for high-engagement campaigns in Uganda. Standard push notifications, while less engaging at 1.22% CTR, enabled rapid scaling across diverse audience segments. The blended CPC of $0.011 ensured cost efficiency while achieving an average of 18,000 clicks per day.

Strategic Recommendations: Expand Telegram campaigns for future promotions due to its high engagement rates. A/B test creative variations for standard push to boost CTR beyond 1.5%. Implement retargeting for Telegram users with high-intent offers to drive conversions.

Campaign Channels

• Telegram Push Notifications targeting Uganda’s mobile-first audience
• Standard Push Notifications scaled across multiple audience segments

Performance Results

• Telegram Push: 10,000,000 impressions, 1,142,000 clicks, 11.42% CTR, $0.005 CPC
• Standard Push: 50,201,900 impressions, 400,000 clicks, 1.22% CTR, $0.018 CPC
• Combined Total: 60,201,900 impressions, 541,740 clicks, 0.9% overall CTR, $0.011 weighted avg. CPC
• Engagement Efficiency Index (EEI): 2.28 (Telegram), 0.07 (Standard Push)

Results

Campaign Execution: The campaign ran for 30 days, utilizing Telegram’s direct-to-notification-tray delivery for high-visibility messaging and standard push notifications for broad reach. Creative messaging emphasized BetVita’s competitive odds, instant withdrawals, and exclusive promotions to drive registrations.

Impact: The campaign established BetVita as a prominent player in Uganda’s digital betting market, leveraging Telegram’s underutilized potential and standard push’s scalability to achieve sustained exposure and engagement.