How Suss Ads Delivers Global Scale, Precision & Cost-Efficient Brand Growth

Campaign Goal

Prove that Suss Ads can scale a brand globally, efficiently, and credibly—across both mature and emerging markets—using a single, unified media strategy.

Why This Case Study Matters to Advertisers.

Most advertisers struggle with one or more of the following:

• Scaling across multiple countries without fragmented buying
• Maintaining cost efficiency as reach increases
• Achieving credible B2B visibility, not just cheap impressions
• Running global campaigns without operational complexity

This campaign was designed to solve all four.

Market Scope (Global, Multi-Maturity)

Japan · China · India · South Africa · Pakistan · Netherlands · Saudi Arabia · Germany

Eight markets. Different cultures. Different media costs. One unified execution.

The Advertiser Challenge

Mitchell Cotts Group required:

• Immediate global brand visibility across logistics and supply-chain decision-makers
• Strong credibility in mature markets (Germany, Japan, Netherlands)
• Rapid awareness lift in high-growth regions (India, Pakistan, Saudi Arabia, South Africa)
• A solution that could scale without inflating CPMs
• A campaign that laid the groundwork for future sales, partnerships, and expansion

The Suss Ads Solution.

1. Global Programmatic Buying at Local Market Efficiency

Suss Ads activated a single global buying framework, intelligently distributing spend across markets to maximize reach, efficiency, and relevance—without siloed country buys.

2. Video-First Strategy for Brand Authority

We deployed video-led creatives optimized for attention, recall, and credibility—critical for B2B brands operating in complex, high-trust industries like logistics.

3. Precision Targeting for Business Audiences

Instead of broad consumer targeting, the campaign focused on:

• Trade & logistics professionals
• Supply chain stakeholders
• International business audiences
  This ensured impressions translated into brand equity, not wasted reach.

4. Cost Intelligence & Scale Control

Suss Ads’ media optimization ensured that scale did not come at the cost of efficiency—allowing the campaign to grow aggressively while maintaining industry-leading CPMs.

Performance That Sell's

Overall Campaign Results

Total Impressions: 35,528,492

Total Clicks: 46,282

Average CPM: USD 0.10

Average CPC: USD 0.07

35.5M impressions delivered globally at a $0.10 CPM—proof that global reach does not have to be expensive.

Top Performing Markets (Proof of Scalability)

• South Africa: 10,509,310 impressions
• India: 10,352,694 impressions

These markets demonstrated Suss Ads’ ability to:

• Rapidly scale delivery
• Maintain consistent cost efficiency
• Build dominance in priority growth regions

What Advertisers Can Learn From This

1. You Can Go Global Without Fragmentation

This campaign ran across 8 countries, multiple regions, and varying media costs—all managed under one strategy, one reporting framework, and one optimization engine.

2. Awareness Campaigns Can Still Deliver Engagement

A 0.13% CTR at this scale confirms that strong creative + correct audience targeting drives real interest—even in pure awareness campaigns.

3. Cost Efficiency Is a Strategic Advantage

An average $0.10 CPM allows advertisers to:

• Extend flight durations
• Increase frequency without waste
• Enter new markets with minimal risk

4. Brand Credibility Is Built Before Sales

By establishing top-of-mind awareness early, Mitchell Cotts Group positioned itself for future inbound demand, partnerships, and enterprise conversations.

Why Suss Ads Wins for Advertisers

This campaign showcases Suss Ads’ core strengths:

• Global reach with local intelligence
• Programmatic scale without cost inflation
• B2B-ready creative and targeting expertise
• Data-led optimization across diverse markets
• Execution discipline from planning to reporting

Whether you are:

• Expanding into new regions
• Launching a global brand
• Building awareness ahead of sales activation
• Or seeking cost-efficient scale across continents

Suss Ads delivers outcomes—not just impressions.

The Mitchell Cotts Group campaign proves that global advertising does not need to be complex, expensive, or fragmented.

With Suss Ads, advertisers gain a partner that can:

• Scale brands across borders
• Maintain efficiency at volume
• Build credibility where it matters most

This is global advertising, engineered for performance. >>> Start your advertising journey today!