How Suss Ads & 22BET Are Taking the Tournament to the Streets

Overview

The 22BET AFCON campaign is live across key markets, delivering the energy of the tournament directly to fans via dynamic pDOOH placements across matatus and premium high-impact environments.

AFCON, Everywhere You Go.We’ve deployed a powerful, always-on screen network to ensure fans never miss a moment of the action

AFCON, Everywhere You Go

• We’ve deployed a powerful, always-on screen network to ensure fans never miss a moment of the action.
• Kenya: Over 100 matatu screens dominating key commuter routes and high-traffic hotspots -supported by premium DOOH placements across Nairobi, Mombasa, Nanyuki, Embu, and Nakuru.
• Nigeria: A strategically layered rollout across major urban centres, including Abuja, Lagos (Ikeja & Ogudu), Ibadan, Oyo, Abeokuta, Benin City, Port Harcourt, Aba, Owerri, Onitsha, Enugu, and Calabar - maximising reach at scale.
• Uganda: High-impact screens extending visibility across Kampala and Jinja, amplifying national coverage.

These screens are live and delivering impressions every day, turning everyday journeys into AFCON viewing moments.

Watch the ad livestream here: https://pixel.sussdigital.com/22bet-ke

What Fans Are Seeing

• Across all screens, we’re showcasing content designed to inform, entertain, and excite
• Live updates and key moments from AFCON matches as the action unfolds.
• Pre-match build-up, including fun facts, team insights, and profiles of star players to watch
• Timely, locally relevant messaging that keeps AFCON top of mind throughout the day

Whether you’re commuting, waiting, or passing by, AFCON energy is right there with you.

Don’t Miss Out

And it’s not just about watching it’s about taking part.Fans in each country have the chance to participate and win, with 22,000 prizes up for grabs per country. That’s thousands of opportunities to celebrate AFCON in a big way.

Campaign Video