Case Study - Betika engegment and customer retention

Betika is an online gaming firm based in Nairobi, Kenya with operations in Kenya, Tanzania, Ethiopia, DRC, Ghana, Nigeria, Mozambique, Zambia and Malawi.

Client
Betika
Year
Service
Advertisment
Case Study

Overview

Increase conversions and enhance customer retention by running a series of tailored programmatic campaigns.​

Regions covered: Kenya, Ethiopia, DRC, Ghana, Mozambique, Zambia and Tanzania.

500% Return on Advertising spend (ROA) achieved across these markets.​

Results

Impressions
500M+
Link Clicks
3M+
Video Views
72,102
Cost Per Click
$0.009
Click through rate
$0.59
Cost Per Thousand
$1.00

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