Bloom Loan Digital Awareness Campaign

Overview

“The Bloom Loan campaign aimed to transform how Kenyan adults access financial services by showcasing the ease and accessibility of Asante Finance's online loan platform. By leveraging strategic digital marketing, the campaign sought to break down barriers to loan applications and empower potential borrowers. ”

Ad Formats Used

• Display Ads
• Push Notifications

Campaign Performance

• Over 22 million impressions generated
• More than 151,000 link clicks
• Achieved a 0.68% click-through rate
• Effectively reached target audience of adults across Kenya

Client Feedback

Our digital campaign transformed how Kenyans view and access online loan services, making financial solutions more accessible than ever before.

Marketing Team:Asante Finance Digital Strategy Lead.

Asante Finance targeted men and women aged 18 and above, creating a digital marketing strategy that made online loan applications simple and accessible.

The campaign strategically placed ads on high-traffic mobile sites and devices, ensuring maximum visibility. Each ad featured clear call-to-action buttons that directly linked to loan application pages, simplifying the user journey.

Advanced tracking and conversion metrics were implemented for real-time optimization, ensuring the campaign continuously improved its performance and reach.