Brand awareness campaign

Overview

“Our pilot ad campaign for YOLO Group was designed to increase brand awareness and drive new user registrations for both Sportsbet.io and Bitcasino platforms. The campaign strategically utilized three different ad formats—display ads, push notifications, and pop ads—to reach potential users interested in cryptocurrency betting. With over 42 million impressions and 276,000+ link clicks at an extremely cost-effective rate of $0.01 per click, the campaign successfully introduced these crypto betting platforms to new audiences and educated them on how to use cryptocurrency for betting and withdrawals.. ”

Targeting Precision

The campaign specifically targeted users within the cryptocurrency ecosystem, leveraging their existing familiarity with digital assets to introduce them to the benefits of crypto betting. By focusing on this niche audience, we achieved an impressive 0.28% click-through rate, significantly higher than industry standards for similar campaigns.

Building on the initial awareness phase, we collaborated with three influential crypto personalities to create educational content that demonstrated the simplicity of the betting process on Sportsbet.io. These influencers walked their audiences through the entire user journey—from registration to placing bets and withdrawing winnings—which helped overcome common hesitations about using cryptocurrency for gambling.

Ad Formats Used

• Display Ads
• Push Notifications
• Pop Ads

Channels Used

A key component of the campaign was highlighting Sportsbet.io`s competitive advantage in transaction speed and security. Our messaging emphasized how users could enjoy near-instant deposits and withdrawals through various cryptocurrencies, avoiding the delays typically associated with traditional banking methods while maintaining privacy and security.

The campaign also showcased Sportsbet.io`s exclusive promotions and loyalty programs, which reward users with cryptocurrency bonuses and enhanced odds. This strategy not only incentivized initial registration but encouraged ongoing platform engagement, with data showing that users acquired through the campaign demonstrated 27% higher retention rates than those from previous marketing efforts.

We ran a successful campaign with three major influencers in the crypto space. This included a video explaining how to place bets and withdraw funds using crypto on the platform. Overall, the campaign was a success, with a significant increase in registrations and usage of the betting platforms.

Key Performance Indicators

• 43.2M+ impressions across all ad formats
• 276K+ link clicks with a cost-efficient $0.01 per click
• 0.28% click-through rate (above industry average)
• 27% higher retention rates compared to previous marketing efforts

Client Feedback

Suss Ads provided an innovative approach to reaching our target crypto audience. Their strategy not only delivered impressive numbers but also quality users who understood our platform`s value proposition.

Marketing Director:YOLO Group.