Cadbury Memories To Win Campaign

Overview

Cadbury was looking to increase brand awareness for their Memories to Win campaign and drive purchase of Cadbury Vintage packs through strategic digital marketing initiatives. The campaign targeted men and women age 18+ across Kenya, Uganda, Tanzania, Mauritius, Mozambique, and Zambia, with a particular focus on chocolate lovers and those with nostalgic connections to the Cadbury brand. By adopting a comprehensive multi-channel approach including display ads, push notifications, and video ads, Cadbury created a broad brand experience across multiple touchpoints.

Targeting Precision

The exceptional engagement metrics demonstrate the campaign's strong resonance with the target audience and effectiveness in driving both awareness and action. Key success factors included emotional connection through nostalgia, the multi-channel approach, clear call-to-action messaging, cost efficiency, and mobile optimization.

Ad Formats Used

• Display Ads
• Push Notifications
• Video Ads
• Mobile-Optimized Creatives
• Interactive Banners

Channels Used

The campaign strategy included interactive display ads encouraging consumers to "Buy, Find, Share", engaging video content highlighting the nostalgic aspect of Cadbury Vintage packs, targeted push notifications to drive immediate action, and a mobile-first design approach to reach consumers on their preferred devices.

Campaign Results

• Impressions: 177M+ (exceeded target by 1,044%)
• Clicks: 819K+ (exceeded target by 990%)
• Video Views: 15M+
• CTR: 0.46%
• CPM: $0.41
• CPC: $0.010

Client Feedback

The Cadbury Memories To Win campaign exceeded our expectations in terms of reach and engagement. Suss Digital's strategic approach to digital marketing helped us connect with our audience on an emotional level while driving significant sales growth for our Vintage packs. - Marketing Director:Cadbury East Africa.