Ecitizen app install

Overview

“On the run up to the official launch of the application by H.E William Ruto, the President of the Republic of Kenya, the Immigration and E-Citizen Services division of the Ministry of Interior entrusted us with the driving 30,000+ installations of the Gava Mkononi app. ”

Channels Used

An extension of the E-Citizen web-based platform, Gava Mkononi is a mobile application that allows Kenyan citizens to access 7,000+ government services and complete transactions on the same platform.

Following the official launch by President William Ruto, user adoption continued to grow steadily, with transaction volumes increasing by 43% in the first quarter after implementation. The success of this campaign has established a blueprint for future digital government initiatives across Kenya and potentially other African nations seeking to enhance service delivery through mobile technology.

Campaign Performance

• Over 108,000 app installations (exceeding the initial target of 30,000)
• Remarkably low cost per click of $0.006, demonstrating exceptional efficiency
• 43% increase in transaction volumes in the first quarter after implementation

Gava Mkononi represents a significant milestone in Kenya`s digital transformation journey, streamlining access to essential government services including tax filing, driving license renewals, business registrations, and passport applications. The intuitive mobile interface removes barriers to government service access, particularly benefiting citizens in rural areas.