Case Study - WAZII BRAND AWARENESS & EDUCATION

The Wazzii campaign aimed to promote awareness and engagement with the brand and its platform through strategic radio airplay and social media outreach.

Client
Girl Effect
Year
Service
Above The Line
Case Study

Overview

The campaign for Wazzii, launched on Tuesday, November 21st, 2023, marked its debut on the airwaves of NRG Radio and Ghetto Radio. With a strategic blend of presenter mentions, spot ads, and promos, the campaign permeated the auditory landscape, capturing the attention of diverse audiences. Leveraging the power of social media, both radio stations amplified the message by sharing Wazzii content across their respective online platforms.

Notably, Ghetto Radio offered an additional layer of engagement by hosting an interview on Monday, December 18th, during the Stella (Mid-Morning) Show. This interview provided a valuable opportunity for the Girl Effect team to delve deeper into the brand and the Wazzii platform, enriching the audiences understanding and connection with the initiative.

Overall, the campaign fostered widespread awareness and engagement through the symbiotic synergy of radio airplay and digital outreach, laying a strong foundation for the journey ahead.

Click here to view the audio - visual of the campaign

Users who accessed the WhatsApp chatbot
796
Reach
42K
CTR
1.93%

More case studies

KCB BRAND AWARENESS & LEAD GENERATION CAMPAIGN

The campaign aimed at raising awareness of WRC and pushing for account opening by new customers and savings accounts for their existing customers

Read more

Ecitizen app install

Gava Mkononi E-citizen

Read more