Case Study - Visa Summer Olympics Games

Client: Visa (Mauritius & Madagascar)
Agencies: Access Leo Burnett & Suss Ads

Overview

Visa's 2024 Summer Olympics campaign sought to dominate the digital payment space in Mauritius and Madagascar. Leveraging the global reach of the Olympics, Visa boosted its brand’s visibility and engagement. The campaign used cutting-edge ads and precise targeting to stay top-of-mind for consumers in key markets.

Campaign Objective

The goal was simple: Make a lasting impact during the Olympics. Visa’s ads were placed on high-traffic websites and apps. The strategy combined interactive and traditional ad formats to keep Visa in the spotlight.

Strategic Approach

Targeting Precision

Visa's ads weren’t scattered. A programmatic strategy ensured they reached the most visited sites and apps. Using data, the campaign hit the right audience, driving engagement and recall across the region.

Multi-Format Creative

Visa’s creative mix made waves. The campaign used:

• Display Ads
• 3D Cube Rotation
• Flip Parallax
• HTML5 Clip Path
• GIFs
• Gamified Ads

This variety ensured Visa stood out, offering an immersive experience that engaged users during the Olympics.

Execution and Innovation

We adapted the campaign to local behaviors in Mauritius and Madagascar. With Suss Ads' platform, Visa’s ads appeared on top sites and apps, blending traditional display ads with interactive formats. The result? Over 80 million impressions during the Olympics, with real-time optimization fine-tuning every placement.

Results

Mauritius

• 70+ million impressions
• 513,336 clicks
• 0.815% CTR (above benchmarks)

Madagascar

• 18+ million impressions
• 129,504 clicks
• 0.68% CTR

The combination of engaging formats and precise targeting led to high engagement. The campaign’s results far surpassed industry standards.

Anniversary Incentive

To mark Suss Ads' third anniversary, Visa and Access Leo Burnett received a 30% media value add. This strengthened our relationship and highlighted our commitment to providing added value.

Key Takeaways

• Creative Innovation: A blend of traditional and innovative ad formats like 3D Cube Rotation and puzzle gamified ads fueled engagement.
• Data-Driven Optimization: Real-time tracking kept the campaign performing above industry averages.
• Targeted Impact: The programmatic strategy ensured Visa reached key audiences efficiently, enhancing its presence.

Conclusion

Visa’s 2024 Summer Olympics campaign excelled by blending creative execution, data insights, and precise audience targeting. With 88 million impressions and nearly 643,000 clicks, Visa’s brand visibility soared. This campaign set a new benchmark for digital marketing in Mauritius and Madagascar, proving the value of innovation and smart strategy.