Indigo Homes Digital Campaign Case Study

Overview

“Indigo Homes, a leading real estate developer in Kenya, collaborated with Suss Ads to create a successful digital marketing campaign. The main objective was to generate leads for their upcoming housing development. This case study examines the strategies, tactics, and outcomes of the six-month campaign. ”

Targeting Precision

Programmatic advertising: We strategically placed programmatic Suss ads across relevant websites and apps to ensure visibility of where potential homebuyers are likely to be. Retargeting was a key tactic, allowing us to re-engage users who had previously shown interest in real estate or property-related content. The ads appeared on top real estate and news websites, significantly increasing exposure.

Target Audience: To ensure the campaign resonated with the right audience, we targeted the Diaspora community and potential homebuyers in Kenya. We crafted customized messaging for each segment to maximize relevance and engagement. Watch the video here(https://www.youtube.com/embed/2tcwB4TkoMc).

Conclusion: The Indigo Homes digital campaign combined creativity, data-driven insights, and strategic planning to achieve remarkable results. By addressing challenges head-on and maintaining a consistent presence, we helped Indigo Homes connect with their target audience and drive lead acquisition. Future campaigns will focus on maintaining this momentum and further optimizing strategies for even greater success.

Channels Used

Google Search
Meta (formerly Facebook)
Programmatic Advertising
LinkedIn

Meta (formerly Facebook): We targeted users on Meta who are interested in Kenya and the Diaspora. We used display ads and promoted posts to raise awareness about Indigo Homes. Our strategy included engaging users with compelling visuals and informative content.

Campaign Results

Generated 450 high-quality leads (90% of target)
30% rise in website traffic
25% growth in social media followers
Substantial expansion of potential customer base

Results

Google Search: Using Google Ads, we targeted users actively searching for real estate and housing solutions. We used relevant keywords like "Kenya real estate," "housing in Kenya," and "property investment Kenya" to attract potential leads with high intent. Additionally, we continuously conducted **A/B testing** on ad copies and landing pages to optimize for improved conversion rates.