Client: KCB Bank
KCB Brand Awareness & Lead Generation
Banking awareness campaign showcasing sponsorship and driving new account openings.
Key Results
150M+
Impressions
32K+
Clicks
$0.02
Cost Per Click
0.17%
Click Through Rate
$0.68
Cost Per Thousand
Overview
“In March and April 2024, KCB Bank launched the year's WRC Sponsorship campaign. The campaign aimed at raising awareness of WRC and pushing for account opening by new customers and savings accounts for their existing customers. ”
Targeting Precision
The low CPC and CPM indicate cost-effectiveness and effective targeting which made this campaign impactful in achieving the set KPIs.
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