Client: KRA
KRA returns
Tax authority campaign driving awareness and compliance during tax filing season.
Key Results
80M+
Impressions
450K+
Clicks
$0.01
Cost Per Click
0.56%
Click Through Rate
$0.72
Cost Per Thousand
Overview
“Our campaign for KRA focused on making tax compliance easier and more accessible for Kenyan taxpayers. ”
Targeting Precision
Through strategic digital placement and localized messaging, we were able to reach key demographics and drive significant engagement with the KRA online filing system.
We utilize the MOST RELEVANT data to personalize and optimize campaign delivery, as well as working COLLABORATIVELY with stakeholders to adapt content specifically to channel & audience segments.
Results
The campaign resulted in improved compliance rates and higher digital filing adoption compared to previous years.
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