Royco Brand Awareness Campaign

Overview

“The campaign aimed to showcase Royco's versatility in preparing festive meals, connecting with home cooks during two significant cultural seasons. By leveraging targeted digital channels, Royco sought to increase brand recognition and preference among its core audience. ”

Targeting Precision

Targeting women aged 18 and above, the campaign highlighted Royco's role in creating delicious, memorable meals during Ramadan and Easter celebrations.

The agency implemented sophisticated targeting tactics, using social media platforms to reach audiences interested in cooking. Geo-targeted mobile app promotions ensured messages reached consumers during peak shopping periods, maximizing campaign impact.

By combining creative messaging with precise digital targeting, the campaign successfully highlighted Royco's relevance in home cooking and festive meal preparation.

Ad Channels Used

• Facebook Ads
• Programmatic Advertising
• Mobile App Geo-Targeting

Campaign Performance

• Nearly 3 million impressions generated
• Over 22,000 link clicks
• Achieved a 0.76% click-through rate
• Effectively reached target audience during festive seasons