Sensodyne Top of Mind Awareness Campaign

Overview

“Sensodyne aimed to create top-of-mind awareness and drive conversions for ALX educational programs. The campaign focused on reaching young professionals and recent graduates through strategic digital marketing approaches. ”

Targeting Precision

By using a mix of push notifications, pop ads, and display ads, Sensodyne successfully connected with its target audience of young professionals and graduates.

Ad Formats Used

• Push Notifications
• Pop Ads
• Display Ads

Campaign Highlights

• Over 120 million impressions reached
• More than 880,000 link clicks generated
• Achieved peak average Click Through Rate of 1.75%

Results

The campaign targeted young professionals and graduates, using smart digital marketing techniques to increase brand visibility and program awareness.